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“Ladies and Gentlemen, you see my empty hat. Now, I will pull out two rabbits out of the empty hat,” a magician proclaims, and indeed pulls out two rabbits, “Abracadabra!” We all love magic, and we thoroughly enjoy the magic unleashed on us. With our latest cloud ERP, SAP Business ByDesign, we can feel the magic.

Wish we could abracadabra-ize our businesses and get what we always wanted, like a magician. Sounds like a fairy tale, right? 

Thanks to the latest cloud ERP, like SAP Business ByDesign, we now can!

Before we get there. I want to ask you a question: What do you think businesses need today to make customers their raving fans? The answer is simple: Delivering to personalized customer needs.

Of course, personalization is not a new concept. But the interesting point is that not many know how to leverage the power of personalization.

SAP’s Pedro Ahler, a Business ByDesign advocate, in his article in the Digitalist Magazine, points out that a whopping 93% of customers today prefer to buy online when they’ve decided what to buy. Which is why, in his opinion, businesses need to look beyond just shiny, new user interfaces to “overcome the silos, and bring together marketing, communications, sales, IT, process owners, and all of the other organizations that are part of the value proposition.”

Working the magic

Pedro elaborates how “embracing digital capabilities, smartly connected to business capabilities that are derived from your business’ front-line, will unleash a load of magic.” This will help businesses work as a unified team to deliver to personalized customer needs.

In my experience, digitalization is the first step of the process. 

New-age ERP and digital transformation solutions are fundamental to helping small and medium businesses deliver across-the-board personalization and navigate the era of disruption effectively.

If you are wondering where to start, connect with me to discuss leveraging SAP Business ByDesign.


By: Venkat Nanduri

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